In any discussion concerning botting, farming, hacking, or gold-buying, someone inevitably makes the argument that Blizzard should cut out the middlemen and sell wow gold to players themselves. I wanted to use this article to explain why this would not necessarily be a good idea. We don't need to get into the legal situation, or examine why assigning a real-world price to in-game currency edges us closer to a world where in-game property can be taxed. All I have to do is tell you a story from the not-too-distant past that involves:Prices that would make Zimbabwe look like a model of inflationary restraint, and: What happens when money -- in this case, wow gold -- loses meaning.
On the Wrath of the Lich King beta servers, one of the largest differences between them and their live counterparts was the astronomical price of almost everything on the auction house. You could expect to pay 600-800 wow gold for a single blue-quality gem, and equally inflated prices for enchanting materials, flasks, and other raid consumables. Were you planning on gearing a character to raid at 80? Here's hoping you had 30-50K wow gold at your disposal, or the sympathy of a craftsman who could provide enchants or consumables at far below "market price."