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EA has announced that it has launched a new games download service called "Origin". Origin will feature all of EA's current titles and will prominently and exclusively feature the digital version of Star Wars: The Old Republic when it launches.
"Origin is a game service with two fundamental features," said David DeMartini, senior vice president of Global Online at EA. "It's a download service for the very best content from EA and its partners. It also offers a social function which, over time, will connect a player's profile with friends lists and a cross-platform feed that shows what your friends are playing and where."